Having bought Nanny State BrewDog’s 0.5% (I think a Swedish import) and sampling it for the first time last night, it seems in fitting to blog about BrewDog’s plans for 2011.
With BrewDog’s Turnover up from £1.7m in 2009 to £3.6m+ in 2010, 2011 sees the launch of limited edition beers in the first 5 months of this year.
Launched on 1st January (yet to find and try)
A cask only 3.8% beer. A spin on the ESB style combining Scottish malts and bucket loads of US hops.
I Hardcore You
Launches 25th January
A 9.5% Imperial India Pale Ale, a blend of BrewDog’s Hardcore IPA and Mikkeller’s I Beat You. After the blending, the beer was then dryhopped a further twice. Available in 330ml bottles and kegs.
29th January – launches a 4 pack of single hop IPAs. Using the same base 7.5% beer, IPA is Dead showcases BrewDogs 4 favourite hops from 4 corners of the planet. Available in 4 packs and kegs.
Launches 1st February
Alice Porter is a 6.2% sacred union of one 300-year old recipe and two cross continental hop varieties. Described as a delicate mirage of chocolate, red fruit and burnt sugar. Available in bottle, keg and cask.
Launches 16th February
The latest instalment in BrewDog’s conceptual beer series. Details yet to be released.
Launches 27th March
A new 15.1% Imperial Stout with a BrewDog twist!
Launches in April
A Rock ‘n Roll collaboration with Three Floyds. The beer is a 10% barley wine with New Zealand Hops, Shortbread, Scottish Highland Toffee and some peated malt from Islay. Available in bottle and keg.
A new edition to the Paradox series. A 13% Imperial Stout aged in Jura single malt whiskycasks. Available in bottle and keg.
Launches in May
Dark Tokyo Horizon
A beer brewed with from Mikkeller and Nogne O. The beer is a fusion of the 3 brewery’s respective big stouts, Black, Dark Horizon and Tokyo*. Available in bottle.
The 6th instalment in BrewDog’s conceptual beer series. Details yet to be released.
So BrewDog are set to keep the marker in craft beer evolutionary. The market for ale that does something different, that is an experience as opposed to a dull level of numb taste buds, is something that is in continual growth. Though there still continues to not be enough of beer that does that extra bit of work, especially at gig venues and theatres, and there are still a lack of pubs that are prepared to take a chance and maybe make the beer drinker think twice before he/she orders a Stella or Bud.
For changing the beer you drink is a reflection on your philosophy of life, a commentary suggestive that you are open to experience and taking a chance. With this in mind it will be interesting to see how 2011 pans out in the brewing industry. I have a special interest on BrewDog and a personal interest on Quantum Brewing Company that is being set up by Jay Krause a great friend and awesomely refined craft beer drinker and master brewer. 2011 looks set to be good for the changing.
PS Nanny State was good, but it lacked that certain, which is an easy guess reflected in the ABV.